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Saturday, February 3, 2018

The Curious Case of EXP EDITION: Are they K-pop or Not? Part 1 - The History of EXP EDITION

Hello Everyone! I'm back with another blog post for you guys. I'm really passionate about this topic I'm going to discuss simply because the arguments that surround this group correspond with the topics I have been discussing on this blog for a while now.

 EXP EDITION





EXP EDITION have recently made a comeback this January with their title song, Stress, off of their first mini album, FIRST EDITION. 
I think the song is amazing! If you haven’t, go check it out. You should also go listen to their album; it has a really good collection of songs and just an all-around great album.


Now, I’m pretty sure everyone knows about EXP EDITION and if you don’t I am glad that you are learning about them here.Ever since word hit the surface about them back in 2015, now more recently 2017 with their debut title track, Feel Like This, they have definitely caused an uproar within the K-pop community. Just their overall EXISTENCE has rubbed people the wrong way but for what reasons? I wanted to make a post about them a while ago when they debuted in 2017 but I wanted to wait until their comeback to see how people would react to them and everything would start to unfold. BUT now the group have returned with their comeback title track, STRESS, along with their first mini album, FIRST EDITION. I have seen the overall reactions and NOW I feel like I can fully dive into this group.

EXP EDITION forces the K-pop community to discuss so many topics that I will be breaking this up into a part series. This first blog post will explain the deep history of EXP EDITION. I always think it's a good idea to do heavy research and find out about the history that way you are informed and can place better arguments. Plus, I want to make sure that we are all on the same page and everything is clear because I see that a bunch a people don't really know the history of EXP EDITION so I wanted to take some time and cover it here so we can fully understand the creation of the group, their motives, their current situation and any arguments that will be presented in this blog post.


THE HISTORY OF EXP EDITION

BRIEF INTRODUCTION




Group Name: EXP EDITION
Official Debut Date: April 17, 2017
Official Debut song: “Feel Like This”
Members: [from left to right] Hunter, Frankie, Sime, Koki 
Label: IMMABB
Slogan: borninNYmadeinSEOUL
Fanclub Name: BB
Fun Facts:
·         EXP EDITION is the first and only non-Korean K-pop group.
·         EXP EDITION is the first K-pop band made by three Korean women.
·         EXP EDITION started out as an EXP experimental project of a Columbia University graduate student.
·         Before EXP EDITION, the members were professional actors, dancers, modeling and musical theater performers in New York.
·         Write their own lyrics for their songs.



A lot people think that this is the very beginning of EXP EDITION but people don't know that the EXP EDITION we see today is actually not how they started.
BORA KIM AND THE IDEA OF EXP 


The idea of EXP EDITION came about in 2012 when international mega superstar, PSY, took the world by storm and became a worldwide phenomenon with his viral hit, “Gangnam Style”. PSY seemed to have become an overnight success and this took the interest of three Korean university women, Bora Kim, Karin Kuroda and Samantha Shao.  Kim Bora is a Korean student in interdisciplinary studies and sociology, and has based her thesis on in-depth cultural research “around the spectacle and performance of Asian femininity, particularly in the context of global media.” She teamed up with Karin ]Kuroda, who studies post-colonial theory and pop culture (photography, sculpture, fashion, and art criticism), and Samantha Shao, who studied Arts Administration at Maastricht University, in Netherlands.3  The journey of Bora Kim, Karin Kuroda and Samantha Shao began last October, when they first sat down and talked about how gender is performed in pop culture, and how it relates to many other issues in our globalized society. In addition to being participants of the fine art world (artists, researchers, creatives), they are also huge fans of K-pop music. And so, the question arose, “How do these two spheres of interest, mirror one another?” 4
Bora Kim’s Statement:
“I was interested in researching the phenomenon of the Korean Wave, and the commercial success of K-pop especially, on a global scale. It was almost an overnight explosion with PSY’s ‘Gangnam Style,’ and the way that the Korean press and public dealt with this phenomenon intrigued me. I thought it was very important and poignant that, as a post-colonial country, Korea had successfully managed to export cultural goods to other Asian countries and soon after, ‘the West’…
[She continued to explain the double standard that comes with K-pop as well. Though the music genre has proven popular overseas with K-pop proudly becoming part of South Korea’s national identity, K-pop idols continue to receive endless criticism from the Korean public.]
And so, she continued, “I was interested in K-pop and Idol Groups on this level initially as I was thinking about cultural flow, or the relationship of dominant culture and peripheral culture, and how that is interwoven with one’s identity or one’s national identity. I wanted to see what would happen if I made American boys into K-pop performers, by teaching them how to sing in Korean and act like Korean boys, and complicate this flow/appropriation even more, since I’m in New York, where so many talents are just one online recruitment ad away.” 3
After much thought and consideration, one thing became clear. In order to demonstrate these concepts, they had to make a boy band, from scratch. 4 


 THE MAKING OF IMMABB AND EXP 


I’m Making A Boy Band (IMMABB), initiated by Korean Columbia MFA graduate Bora Kim, is a small dedicated team who been working hard since October of 2014 on a small budget, many people assume we are a huge company who spent an immense amount of money to produce this project, but in reality we’ve made amazing strides with extremely limited financial resources, to produce a project that music corporations would typically launch. We have established production, communication, development, administrative and research divisions in order to strategically and effectively accomplish the work needed to reach our goals. Most importantly, we approach this project with intentionality and criticality, staying true to the conceptual rigor of the artwork while maintaining the authenticity and energy of the pop experience.4 This project uses Korean pop (K-pop) to pose questions about nationhood, cultural appropriation, and gender roles.5  EXP has been revealed to have actually sprung forth from a college student Kim Bora’s thesis project, “I’m Making A Boy Band (IMABB)” that aims to “examine critical aspects of pop/business culture through the lens of an artist. By asking oneself what it means to assimilate or twist the rudimentary formula in K-pop ‘idol’ culture, this project highlights societal issues on a global and personal level.”3
After the formation of IMMABB, EXP was in the process for being formed. Bora Kim, CEO of IMMABB, used scouting websites to find young talented hopefuls to audition for the project.
We had three auditions. At first, we screened mostly from appearance because in K-pop it’s very much about the visuals. But we discovered it’s really important to work with people who have talent and experience. We also came to realize that how we phrased [IMMABB] could help get us who we wanted.5
All of the members EXP were professional actors, dancers, models, singers and musical theater.
After auditioning hundreds of applicants, the team cast their very own band which consists of six charming and talented boys: Hunter, Frankie, David, Sime, Tarion and Koki. Together, they became EXP.
They would eventually release their first single, “Luv/Wrong”.
EXP is the first New York based K-pop boy band. The name of EXP came from “experiment”, to emphasize the importance of innovation, risk taking and challenges. More specifically, EXP is influenced by talented K-pop idol groups like EXO, BIG BANG and BTS. K-pop definitely includes and is inspired by a wide range of genres, similar to any other pop music. However, what makes K-pop different is its emphasis on the idea of "visible music," characterized by its high production quality and charming ability to engage viewers. Its shinier, more energetic and nostalgic yet contemporary. The members of EXP aspire to reach the level upheld by the K-pop industry- an industry of highly talented and humble performers.
A project initiated by artist Bora Kim, "I'm Making a Boy Band,” (IMMABB) consists of three main elements: pop music, contemporary visual art and documentary film. IMMABB brings issues such as cultural appropriation and gender performativity into the actual surface of the entertainment sector, beginning with the fact that none of the EXP members are Korean, which begins to deconstruct concepts of race and representation in media. In an age of cultural homogenization, IMMABB questions the meaning of both pop and art in relation to


hybridity, assimilation, and identity. As an artwork, the project not only aims to reflect reality, but also present and re-present a rhizomatic, challenging, and perhaps spectacular version of the diverse world itself.4

OH! I forget to mention their second single they released in NY titled, Nolja Let's Party! 




FROM EXP TO EXP EDITION


Fast forward from 2015 to 2016, EXP were still in an experimental phase and one member of the group, David, left the group to go pursue modeling and so the group went from 6 to 5. 
The group then released they 2nd single, Nolja Let's Party!



Here's a dance version



At this time EXP are still training and doing performances in New York and at this point they were working on releasing their first mini album and were going to release singles and music videos.
Their every day schedule would be early mornings starting off with 2 hour Korean classes followed by vocal and dance lessons. Then they would go and perform at night






They had plans to release their first mini album but it got delayed probably due to low funds. But thankfully during this time they were getting a lot of media attention from tons an American outlets which allowed to stay busy doing live performances and earning money. This is also the time where the guys wanted to take the EXPeriment to the next level and debut as an actual K-pop group and see if they could make it as a kpop boy group.


In August of 2016, EXP, using the money they raised, moved from New York to South Korea to make their official debut as a K-pop boy group.






But unfortunately, Tarion, the fifth member of EXP left the group before for personal reasons before their departure to South Korea leaving only four remaining members of EXP; which are, Sime, Frankie, Koki and Hunter.


While in South Korea, they continued their training in Korean, singing and dancing; even til this day they still take 2 hours of Korean classes.

With the changing from an experimental thesis project to an official K-pop group their name also needed to change. They eventually changed their name from EXP to EXP EDITION as a sign that they have moved on from the experiment in New York and are setting a new course and going on an expedition in South Korea.




EXP EDITION made their first Korean TV debut on the popular show, I Can See You Voice. They performed a cover of Super Junior’s popular hit single, U, in front of the special guest on the show which happened to be the members of Super Junior themselves! EXP EDITION wowed the audience and Super Junior with their impressive performance.



On April 17, 2017 EXP EDITION debuted with their title track, “Feel Like This” and had their debut on Show Champion. 


This is a behind the scenes video of their first live performance of, Feel Like This. 



Since then, they have stayed pretty active in the K-pop industry. 

AS A GROUP
  • They did a ton of live performances and concerts outside of music shows (at colleges, local events. etc...) and busking performances. (Here are some of them) 











  • Promoted to the 8th Incheon Airport bbb-day campaign ambassadors. 

bbb Korea is a registered nonprofit corporation established by the Ministry of Culture, Sports and Tourism in order to resolve the language discomfort of foreigners visiting the 2002 World Cup. Since its inception in 2002, 'bbb volunteer', which means to make a world of communication beyond the walls of language, has been participated by about 4,500 volunteers. Exp Edition is the first foreign K-pop idol group in Korea that is made up of Koreans without being Koreans, and was appointed as the ambassador for the bbb Korea bbb-day campaign.  



  • Appeared on Arirang TV's, Heart to Heart, and had a full epsidoe on the popular Korean show, My Neighbor Charles. 



  • Performed at MAMF (Migrants' Arirang Multicultural Festival) 2017 




  • Performed at Roskilde Festival in Denmark.
  • Performed at the Beatles Festival.
  • Performed at the LBMA (Luxury Brand Model Award) Global Fashion Week of 2017 and received an award for "Global K-pop Best New Artist".
  • Were given exclusive features on BNT News, The Korea Times, Korean Foundation for International Cultural Exchange, CNN, SBS Morning Wide, Newsis, etc...  
  • Made guest appearances on a variety of radio stations including Arirang. 





INDIVIDUALLY
  •  Hunter was a guest radio host on 101.3 MHz, tbseFM "Soundcheck”. 
  • Frankie, and sometimes Hunter, has been making regular appearances on Arirang TV's show, Globe Trotters, along side Alex Michin, who some one you might know because he is a TV personality in Korean and has been on many shows. 









  • Sime joined, Phantom Singer 2, which is a very popular new singing competition show in Korea. This show is looking to for talented males singers to form a the next powerhouse le divo quartet in South Korea. Sime made it to the semi-finals but unfortunately was eliminated right before the finals. I'm still trying to find where to watch the whole show but I don't think it's on YouTube yet. When I find it I will update this post. 

  • Sime also released his debut solo single, I Found You. 

  • Koki joined, The Unit, a popular idol reboot show. The main focus of this show is to give veteran idols who haven't struck fame a second chance to make it big. 
  • Koki was also casted as a model for a music video. 

    Sunday Moon (선데이문) - Million Miles [Music Video]


  • Frankie and Hunter were casted as voice actors for the English dubbing of two very popular K-dramas with one of them being, Descendants of the Sun. 





During this time they were preparing for their comeback, which was suppose to happen in October 2017 but during the last shooting for the music video, during their running scene, Hunter fell and ruptured all the alignments in his right foot and ankle, blacked out and had to be rushed to the hospital. That's why in some of their performances he isn't dancing or he's sitting in chair. This caused their comeback to be delayed until January of 2018 that next year. Here is a video Hunter posted explaining the situation.



Later that year. EXP EDITION had their first Christmas concert. Sime also invited his friends he made on the show, Phantom Singer 2, to do a guest performance. 






Now fast foward to January 2018 after a long delay, EXP EDITION has officially made their comeback with their title track, STRESS along with their first mini album, FIRST EDITION. They did a countdown on V-Live for there comeback. Click Here to watch the video.

Check out FIRST EDITION on Spotify and comeback and tell me what your favorite song off the album is. Mine is, GADAWADA. 



Live of STRESS. 


Dance Practice for STRESS


Here also a video of them doing a interview on Benji's Curtain Talk.


And most recently they got to perform at the 12th Nam June Paik Memorial Service. 






and NOW we are all caught up to the present!!! YEAH!!! ^_^


This comeback has gotten an overall better review than their debut single but I will discuss all that in a later post. 

WHEW!!! Now that was a LOT of information to take in ....let it soak in for minute.....I know it was a lot to take in but at least we are all caught up and, hopefully, all on the same page so NOW we can get into the meat and potatoes of the situation....that's right now we can go in and discuss the REAL question that EVERYONE wants to know...Is EXP EDITION K-pop or Not? Please stay tune for the next post that might take a week or three to get out because I'm in the process of moving (which I'll also tell you where in another post ^_^) BUT I will hopefully have it out sometime later in February. 

Alright! I hope you all enjoyed this post and I will see you guys next time...BYEZ! 


REFERENCES



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